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Celebrating a second year of freelancing
Today I mark another year as an independent design director, another year which has brought a lot of exciting opportunities. I’ve experienced a shift from working on a few long-term projects to a...
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This May, SFetsy show at STUDIO Gallery featuring my art prints
My silkscreens and letterpress art prints (available for sale at cuantogarabato on Etsy) are currently on display at STUDIO Gallery in San Francisco. They are part of the SFetsy art show, featuring...
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More watercolour experiments
I recently took watercolour classes and have been enjoying experimenting with the medium. These are a few examples of what I’ve been up to. Lately I started incorporating calligraphic black ink too.
View ArticlePreparing for a design internship interview
This post is aimed at graphic design students about to graduate or those that recently did so, and will go to job interviews. During this weekend’s AIGA/SF Portfolio Day in San Francisco, I had a...
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Introducing Visual Comment: visualizing what we say
I like to play with words. Metaphors in particular are fascinating. I’ve been attracted to them ever since that first grammar class in school when I learned about them. Whether conveyed through words...
View ArticleSpirographs in action
In the course of recent research on spirographs I came across some cool videos. The Drawing Apparatus by Robert Howsare is simply hypnotizing. It consists of two wooden arms connected to record...
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Using scripts to create spirographs in Illustrator and InDesign
I’ve recently did some research on spirographs and found lots of resources. My goal was to find tools that would automate the process and allow for experimentation. I’ll be sharing them here, as they...
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Case study: AgilOne brand identity, part 1
I’m often asked how I come up with a new brand identity. Earlier this year, I had the opportunity to develop the identity for AgilOne, a leader in predictive customer intelligence that allows...
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Case study: AgilOne brand identity, part 2
As explained in part 1, with the approval of both proposal and design brief, the foundation was set to begin exploring design solutions. But even with a design brief already in place, I invested some...
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Case study: AgilOne brand identity, part 3
Following the design research explained in part 2, let’s now get into the exploration of design solutions. This part of the process is both exhilarating and nerve-wracking, because it’s all problem and...
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Using Processing to generate patterns for a brand identity
Earlier this year, I developed the new brand identity for AgilOne, in which patterns play a singular role. At the time, I wasn’t skilled enough to generate them through coding in Processing, so I...
View ArticleFive days in Jericoacoara
A month ago I had the opportunity to spend some time at one of Brazil’s most beautiful beaches. Jericoacoara (or Jerí, as locals like to call it) is a remote beach town located in the northeastern...
View ArticleThe future of design: could designers be replaced by Big Data someday?
The power of networks, algorithms, robotics, and Big Data are transforming our everyday tasks at a fast speed, disrupting established norms and industries. What is the future of design? Could it be...
View ArticleThe future of design: Big Data wants to cook for you
Following up my recent post on the future of design and Big Data, I stumbled upon news of IBM experimenting with Big Data to create recipes: The company is betting that it can build a big business by...
View ArticleThe future of design: it wasn’t me, Big Data made me do it
I’m getting more and more interested in the intersection between design and Big Data, what it may mean for the future of design, and what are current examples of disruptions in our industry when...
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Featured student work: Whitney Clark
Since teaching a graduate class on branding called Nature of Identity at the Academy of Art in San Francisco during 2011, I’ve had several students approach me asking for advise on their thesis...
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Featured student work: Katie King Rumford
Since teaching a graduate class on branding called Nature of Identity at the Academy of Art in San Francisco during 2011, I’ve had several students approach me asking for advise on their thesis...
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My experience brainstorming icons at the Iconathon for Wikipedia
On Saturday, I attended an Iconathon for the fist time. We were about 30 people, in a work session organized by The Noun Project that brought together not just designers, but all walks of life...
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Celebrating a third year of freelancing
It’s been an exciting third year as an independent design director. Lots of opportunities came my way, both from studios as well as direct clients, and even partnering with ex-colleagues. Animation,...
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Attending workshops in Europe this summer
I received great news in the mail a few days ago from SUPSI (University of Applied Sciences and Arts of Southern Switzerland), in the city of Lugano in the Italian part of Switzerland: Dear Gaston, I...
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